Seth Godin’s Book – The Dip
The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)
Don’t know about you but I am a fan of Seth’s and when I saw this book at the library the other day I had to grab it. I read as many of his books as I can lay my hands on and when there is the chance to read one without having to buy it… well you just can’t say no can you… I didn’t. It’s a short read. I probably got through it in under 2 hours. He is concise and to the point, probably like most books in this genre should be, and I definitely feel I came away just that little bit more wiser for having taken the time. To sum it up in a nutshell, he talks about knowing when to quit something you’ve started and when to push through.
From the books jacket: Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point – really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.
According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt – until they commit to beating the right Dip for the right reasons.
You’ll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.
I think as I have tackled different projects throughout my life up to this point I have been learning about the Dip without even really realising it or without being able to label it as such. Life teaches us these things if we are prepared to listen but Seth has the ability to recognise the lesson and then he’s able to pen it for others to read and have ah ha moments about.
Publishers Weekly says:
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one’s potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of “becoming the best in the world” an achievable proposition-all you need is to “start doing some quitting.” The secret to “strategic quitting” is seeking, understanding and embracing “the Dip,” “the long slog between starting and mastery” in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your “Cul-de-Sac” and “Cliff” situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin’s truth-that “we fail when we get distracted by tasks we don’t have the guts to quit”-makes excellent sense of an often-difficult career move.
Other books by Seth Godin include: the bestsellers Permission Marketing, Unleashing the Ideavirus, Purple Cow, Free Prize Inside!, All Marketers Are Liars, and Small Is the New Big, among other books.